RedDog Adult Pet Food 宠物食品包装 by Shenzhen Hongrui Biological Technology Co., Ltd.

RedDog Adult Pet Food 宠物食品包装 by Shenzhen Hongrui Biological Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2022

RedDog Adult Pet Food 宠物食品包装

by Shenzhen Hongrui Biological Technology Co., Ltd.

Client: Shenzhen Hongrui Biological Technology Co., Ltd.

A' Design Award 銅獎 Winner in 包裝 Category

13,167

Verified Award Winner

Verify Award Status for #130557

View at A' Design Award Press Release Award Badge

Colors

The Design

About RedDog Adult Pet Food 宠物食品包装

RedDog成犬成猫粮包装设计,针对全新营养配方主食系列而设计。包装视觉中心采用罗马数字「1」,象征全新配方内容与全新开始。简化的动物图案清晰标示产品适用于猫或狗。强烈的色调对比提升视觉辨识度。包装采用八角形密封PET自立袋设计,配有密封扣具,可重复开合并保持密封。设计旨在强化品牌识别度,同时彰显产品品质。

The Recognition

About the A' Design Award 銅獎

RedDog Adult Pet Food 宠物食品包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計RedDog Adult Pet Food 宠物食品包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。RedDog Adult Pet Food 宠物食品包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a new formula pet food launched by the Brand. The core of package design is the Roman numeral 1 located in the visual center of the package, which represents a new content and a new start and implies the most advanced material. The simplified pictures indicate that it is suitable for cats or dogs. The sharp contrast of color tone effectively improves visual recognition.
Dimensions & Packaging: 95*130*40mm
60*90*25mm
Tags: Food packaging, Image identification
Production Technology: The package is a PET octagonal sealed doypack with a sealing brace, so that the package can be opened repeatedly and kept sealed. The pet food is processed within four hours with fresh meat, and the freeze-drying spraying process is used, so as to provide excellent palatability.
Design Challenge: The challenge in the process of package design is how to enhance brand recognition and show high quality simultaneously. The product takes Roman number 1 as the core and designs an identification symbol with high recognition. In addition, the product has the typographic design in strict accordance with the package requirements of pet staple food.
Research: New generation and new standard is the core concept of RedDog new nutritional formula staple food. The new standard refers to new nutrition standard, new absorption standard and new taste standard. RedDog develops a new nutritional formula staple food and redefines the new standard of staple food for cats and dogs, and provides a high quality foundation for the healthy diet of cats and dogs.
Inspiration: Achieve a modern style and show the characteristics of new products. The inspiration of animals on the package comes from the corresponding pet category, which aims at improving the indication and recognition.
Project Duration: The project was established on June 25, 2021, and the final form was determined on July 9, 2021.
Operation Flow: Interaction between pets and their owners is a common close relationship in modern society. The product goal is to attract consumers who pay attention to pet food quality. In this way, the package design that can intuitively show the product quality, has an extraordinary value.