由設計師 Tiger Pan 創作嘅 Sunboy Gift Box 葵花籽包裝係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2022

Sunboy Gift Box 葵花籽包裝

由 Tiger Pan

客戶: Bayannaoer Sanpangdan Food Co., Ltd

包裝類別嘅 A' Design Award 銅獎得獎者

14,159

經驗證嘅獲獎者

驗證設計 #130899 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Sunboy Gift Box 葵花籽包裝

《太陽仔》禮盒係一款為葵花籽小食而設計嘅包裝。禮盒入面裝住可重複使用嘅圓柱形鐵罐。外盒採用瓦通紙製造,增強結構強度之餘,亦令回收更加方便。開啟結構經過重新設計,令盒子容易組裝同拆開。鐵罐之間可以扣合,組成一層、兩層或三層嘅模組化組合,擴大產品展示面積,同時節省物料。印刷圖案採用剪紙風格,呈現太陽仔喺向日葵田度奔跑嘅場景。

榮譽認可

關於A' Design Award 銅獎

Sunboy Gift Box 葵花籽包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Sunboy Gift Box 葵花籽包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Sunboy Gift Box 葵花籽包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
尺寸同包裝: Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm
標籤: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
生產技術: The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
設計挑戰: To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
研究: We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field.
靈感: Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
項目時長: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
團隊成員: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
圖片來源: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu