Unique Me 葡萄包裝 by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2022
Unique Me 葡萄包裝
by Agilis Design Graphic Design
A' Design Award 銅獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #131506The Design
About Unique Me 葡萄包裝
《獨一無二》係一款專為新鮮葡萄設計嘅紙盒包裝。呢個設計嘅概念源自「世界上冇兩個人喺樣貌、思想、性格或者舉止上係完全一樣嘅」。手繪插畫為每粒葡萄畫上簡單嘅表情，令啲水果好似一班獨立個體咁呈現出嚟。清新嘅色彩搭配同簡潔嘅版面設計，都好好咁襯托出呢個主題。中國嘅新鮮水果市場競爭非常激烈，坊間好多包裝都只係用普通嘅水果相片或者農場景觀。《獨一無二》嘅目標就係要突圍而出，同顧客建立情感上嘅連繫。
The Recognition
About the A' Design Award 銅獎
Unique Me 葡萄包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Unique Me 葡萄包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Unique Me 葡萄包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
- Tags
- Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
- Production Technology
- Paper Carton
- Design Challenge
- Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
- Inspiration
- We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
- Project Duration
- The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
- Operation Flow
- We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations. - Team Members
- Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan - Image Credits
- Photo Credit: Guibin Ji
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