Yukidoke Mitsu 水解蜜 by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2022

Yukidoke Mitsu 水解蜜

by Shingo Furusho

Client: Mizukami village

A' Design Award 銅獎 Winner in 包裝 Category

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Colors

The Design

About Yukidoke Mitsu 水解蜜

「水解蜜」係熊本縣水上村出產嘅品牌士多啤梨嘅禮盒包裝。呢啲士多啤梨含糖量高,喺高海拔嘅村莊入面,趁積雪融化嘅時候採收，而球磨川嘅源流亦係喺呢條村發現嘅。設計方面，紙盒外層貼上帶質感嘅白色紙張，營造出飄雪嘅意象，再以紅色燙金印上士多啤梨圖案作點綴。盒身尺寸為242 x 160 x 57毫米，上蓋式設計。堅實嘅盒身賦予產品送禮所需嘅高級質感。

The Recognition

About the A' Design Award 銅獎

Yukidoke Mitsu 水解蜜是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Yukidoke Mitsu 水解蜜將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Yukidoke Mitsu 水解蜜出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.
Dimensions & Packaging: Pasted paper box / W242mm x D160mm x H57mm
Tags: Package, Fruits, Logo, Foil Stamping
Production Technology: Red Foil Stamping
Design Challenge: We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.
Research: This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.
Inspiration: I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.
Project Duration: Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.
Operation Flow: This is a box with a lid on top.
Patents: Copyrights belong to Shingo Furusho.
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.