Sdda 企業識別形象

由 Guorong Men

平面類別嘅 A' Design Award 鐵獎得獎者

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驗證設計 #131730 嘅獲獎狀態

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設計

關於 Sdda 企業識別形象

SDDA係為中國山東一個體育舞蹈協會創作嘅企業識別形象。舊有標誌用咗一個描繪詳細嘅舞者形象，經常同其他協會嘅標誌混淆。新嘅識別形象將舞姿簡化成一條連貫嘅線條，線條結合咗兩位舞伴、一座山，以及旋轉嘅舞步。十個相關嘅圖形展示咗經典嘅舞蹈姿勢，令身體嘅互動關係更加容易理解。呢套識別形象應用喺比賽場地、印刷品同社交媒體上。

榮譽認可

關於A' Design Award 鐵獎

Sdda 企業識別形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Sdda 企業識別形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Sdda 企業識別形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
尺寸同包裝: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
標籤: Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
生產技術: The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
設計挑戰: Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
研究: Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
靈感: As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
項目時長: The project started in July 2020 and finished in September 2020 in Jinan, China.
操作流程: Brand identity is mainly used in competition venues, print productions and social media.
專利: Copyright belong to Sdda(shandong dancesport association),2021.
團隊成員: Guorong Men