Viktoriia Korytina 嘅作品 Kind Tea is a Charitable Project 茶葉包裝

由設計師 Viktoriia Korytina 創作嘅 Kind Tea is a Charitable Project 茶葉包裝係備受推崇嘅 2022 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2022

Kind Tea is a Charitable Project 茶葉包裝

由 Viktoriia Korytina

包裝類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #131733 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Kind Tea is a Charitable Project 茶葉包裝

「Kind Tea」係為一項慈善計劃而設計嘅天然茶葉包裝。呢啲茶葉係由兩位患有杜興氏肌肉營養不良症嘅男孩親手製作，銷售所得將用作資助佢哋嘅康復治療。包裝上嘅繽紛角色形象，反映咗童年嘅歡樂。三款口味分別以三種配色方案作區分，等每種茶葉都容易辨認。每款口味亦設有冬季限定版本。包裝規格為50克裝茶包，標籤尺寸為100乘180毫米。由於包裝係由兩位男孩親自製作組裝，故此喺生產同組裝方面都力求簡單、經濟實惠。

榮譽認可

關於A' Design Award 鐵獎

Kind Tea is a Charitable Project 茶葉包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Kind Tea is a Charitable Project 茶葉包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Kind Tea is a Charitable Project 茶葉包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
尺寸同包裝: Format: Sachet with label

50 g

100 mm x 180 mm
標籤: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
生產技術: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
設計挑戰: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
研究: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
靈感: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
項目時長: We joined the project in January 2021 and the guys still work for now
操作流程: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
專利: No information
團隊成員: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
圖片來源: This project was made by our in-house team of Wishnia agency.