Chuankui 川魁 by Sungoo Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2022

Chuankui 川魁

by Sungoo Design

Client: Shenzhen Sungoo Brand Design Co,Ltd.

A' Design Award 鐵獎 Winner in 包裝 Category

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Verified Award Winner

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Colors

The Design

About Chuankui 川魁

川魁係一款受中國四川文化啟發嘅酒類包裝設計。呢個名嘅意思係「四川領袖」。瓶身上覆蓋住一幅由青翠竹葉構成嘅熊貓插畫,令人聯想到當地嘅山巒同竹林景致。瓶身另一部分設有中空嘅熊貓掌形設計,方便使用者握持。瓶蓋則設計成竹節形狀,並雕有竹葉紋樣。整個包裝採用可降解材料製成,呼應咗設計背後嘅生態理念。

The Recognition

About the A' Design Award 鐵獎

Chuankui 川魁是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Chuankui 川魁將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Chuankui 川魁因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chuankui has the meaning of "Sichuan leader". Since it is the leader, the rich and representative local culture is the source of the design of this wine.

Sichuan, China, is surrounded by mountainous mountains and dense bamboo forests. It is one of the important birthplaces and protected areas of China's national treasure "Giant Panda". Therefore, we used the image of panda and green bamboo to convey the design concepts of "environmental protection", "ecology" and "freshness".
Production Technology: It is worth mentioning that this packaging is made of "degradable materials", which adds to the ecological and environmental protection properties.
Inspiration: On the bottle, a panda image illustration is the basis of the whole design. It is composed of emerald green bamboo leaves, which is full of vitality and life, combining the panda's naive attitude with the natural elegance and beauty. In another part of the design, a "panda paw" can be found. The hollow design adds panda elements, which is also ergonomic and easy to take.

The design of the bottle cap adopts the form of "bamboo knots" with bamboo leaves carved in secret.
Patents: /
Team Members: Muqiang Fu,Jingsong Lin

Read the Press Release