由設計師 Tsingtao Brewery Culture Media Co., Ltd. 創作嘅 Tsingtao Beer 啤酒禮盒包裝 係備受推崇嘅 2022 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2022
Tsingtao Beer 啤酒禮盒包裝
由 Tsingtao Brewery Culture Media Co., Ltd.
客戶: Tsingtao Brewery Culture Media Co.,Ltd.
包裝 類別嘅 A' Design Award 銀獎 得獎者
經驗證嘅獲獎者
驗證設計 #132955 嘅獲獎狀態設計
關於 Tsingtao Beer 啤酒禮盒包裝
青島啤酒係為咗品牌120週年而設計嘅禮盒包裝。此設計盛載三支經典比爾森啤酒，並以青島獨特嘅建築為靈感。插畫將本地地標同品牌文化融合，展現品牌同區域文化之間嘅聯繫。外盒可向兩邊展開，此開合動作靈感源自啤酒原料之一——啤酒花嘅盛放。開啟禮盒之際，啤酒隨即呈現。設計選用特種紙材，製作工藝包括UV印刷、燙金同壓紋。
榮譽認可
關於A' Design Award 銀獎
Tsingtao Beer 啤酒禮盒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Tsingtao Beer 啤酒禮盒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Tsingtao Beer 啤酒禮盒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- 尺寸同包裝
- Width 276mm x Depth 90mm x Height 286mm
- 標籤
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- 生產技術
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- 設計挑戰
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- 研究
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- 靈感
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- 項目時長
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- 操作流程
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- 團隊成員
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
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