Future Man 品牌設計 by Green Gold is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 攝影設計 Competition Category.

銅攝影· 2022

Future Man 品牌設計

by Green Gold

Client: Taiwan Green Gold Homeland Co., Ltd

A' Design Award 銅獎 Winner in 攝影 Category

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Verified Award Winner

Verify Award Status for #133326

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Future Man 品牌設計

格林戈爾德研究瞭如何通過顏色和服裝來理解未來派的展示。由於產品主要表現大腦發育的作用，因此也考慮了宇航員的元素。服裝款式和配飾也做了以上研究的綜合，使用了大量的銀色和藍色進行視覺設計

The Recognition

About the A' Design Award 銅獎

Future Man 品牌設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Future Man 品牌設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Future Man 品牌設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GREEN GOLD is a company that serves health and women's fashion. The inspiration for this work is to create a woman who can be sci-fi and smart, using an astronaut-like medium and indescribable wisdom to break away from the image of traditional health products
Dimensions & Packaging: All photos shot on Canon 5D Mark III cameras with 125mm Lenses,
I Post-production the photo on photoshop and Lightroom
Tags: photo, blue, fucture, woman, circle
Production Technology: GREEN GOLD shoot with High-key, combined with monochrome background for lighting effects, and flash for depth of field shooting
Design Challenge: When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression
Research: In order to differentiate the product image from the market, we studied how to use color and clothing to make people understand the futuristic presentation. Since the product mainly expresses the role of brain development, the element of astronauts is also considered. Clothing styles and accessories have also done the above research synthesis
Inspiration: GREEN GOLD use the elements of astronauts, transparent, reflective and colorful luster to depict the image of wisdom and science fiction
Project Duration: 2020 April.3 start in Taipei city
2020 April.28 finsh in Taichung city
2020 May.1 display in Twgreengold website
Operation Flow: The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products
Team Members: Design Director:Che yu Lin
Designer:Zheng Yuan Huang
Photographer:Kai-Chieh Chang
Action photography:Lemonster Lee
Marketing:Yi hung Yang
Gaffer:Cheng Fu Hong
Stylist:Su yu Kuang
Model:Chen Wei
Makeup&Hair artist:Po Tsang Ho
Image Credits: Image #1: Photographer Kai-Chieh Chang，Future man， 2020
Image #2: Photographer Kai-Chieh Chang，Future man， 2020
Image #3: Photographer Kai-Chieh Chang，Future man， 2020
Image #4: Photographer Kai-Chieh Chang，Future man， 2020
Image #5: Photographer Kai-Chieh Chang，Future man， 2020