Evan Chen, Lei Zhang and Tian Dong 嘅作品 Qiong Niang Baijiu 包裝

由設計師 Evan Chen, Lei Zhang and Tian Dong 創作嘅 Qiong Niang Baijiu 包裝係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2022

Qiong Niang Baijiu 包裝

由 Evan Chen, Lei Zhang and Tian Dong

客戶: Lascaux Design Institute Inc.

包裝類別嘅 A' Design Award 銅獎得獎者

14,258

經驗證嘅獲獎者

驗證設計 #133243 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Qiong Niang Baijiu 包裝

他們將最能代表邛崍的鐘鼓樓和邛崍地圖以抽象圖形的方式融入包裝的主形像中。邛崍的大山養育了邛崍的人民和文化，是邛崍的重要載體。在他們的瓶標設計中，抽象圖形被反覆疊加在薄薄的特殊紙張上，光線透過瓶子和葡萄酒工業，創造出邛崍當地天台山的形象，疊加後增加了其文化分量。

榮譽認可

關於A' Design Award 銅獎

Qiong Niang Baijiu 包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Qiong Niang Baijiu 包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Qiong Niang Baijiu 包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
尺寸同包裝: The size is 210mm*80mm*80mm。
標籤: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
生產技術: The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
設計挑戰: Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
研究: The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
靈感: The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
項目時長: This project is being completed in Suzhou and is due to be completed in October 2021.
操作流程: When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
團隊成員: LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang