Shengming Shijia 盛茗世家茶葉禮盒 by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2022
Shengming Shijia 盛茗世家茶葉禮盒
by Hangzhou Xianlin Tea Co., Ltd.
Client: Hangzhou Xianlin Tea Co., Ltd.
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #133573The Design
About Shengming Shijia 盛茗世家茶葉禮盒
盛茗世家係一款茶葉禮盒，將與茶文化息息相關嘅本地風光呈現出嚟。外盒重現「三潭印月」嘅景致，採用紙質配合印刷同燙金工藝製作。主色調為墨藍色，令人聯想起夜色。外盒上兩個鏤空半月互相拼合，喺開盒之前形成一輪滿月。外盒由兩側抽出，露出內盒上整齊排列嘅圓月印花圖案。呢個設計將本地名勝與品茗嘅寧靜意境巧妙連繫起嚟。
The Recognition
About the A' Design Award 銀獎
Shengming Shijia 盛茗世家茶葉禮盒是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Shengming Shijia 盛茗世家茶葉禮盒將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Shengming Shijia 盛茗世家茶葉禮盒是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
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