Satine Jersey 牛奶包裝 by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2022
Satine Jersey 牛奶包裝
Client: Yili Group
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #134131The Design
About Satine Jersey 牛奶包裝
Satine Jersey係專為高級澤西牛奶產品設計嘅包裝。設計採用裝飾藝術風格,展現奢華感,並呼應牛奶嘅產地特色。背景以緞面綠色鋪陳,標誌則以金色呈現。金色線條插畫描繪英倫風光同澤西牧場景致,並以倫敦眼作框架點綴。產品名稱置於歐式火漆印圖案之中,寓意英倫傳統。內包裝採用鋁箔物料,外盒則以珠光銀色紙張製成。
The Recognition
About the A' Design Award 鐵獎
Satine Jersey 牛奶包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Satine Jersey 牛奶包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Satine Jersey 牛奶包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
- Dimensions & Packaging
- Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm - Tags
- Packaging, milk, premium, China, Jersey
- Production Technology
- Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper - Design Challenge
- Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
- Research
- In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
- Inspiration
- The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
- Project Duration
- The project started in February, 2020 and the product is launched in April, 2020.
- Operation Flow
- The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
- Team Members
- Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG - Image Credits
- All photos credits to blackandgold Shanghai, 2022.
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