My Moonfly 禮盒 by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2022
My Moonfly 禮盒
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #134176The Design
About My Moonfly 禮盒
My Moonfly係一款專為中秋節月餅而設計嘅禮盒。呢個設計呈現咗中國神話中嘅月宮，透過多層立體紙雕塑造出亭台樓閣。月亮內部嘅燈光穿透雕刻嘅層次，營造出變幻嘅光影圖案。禮盒可容納六個月餅，並附有裝住刀叉嘅盒子。採用環保紙材，配以壓紋同燙金工藝。尺寸為242 x 242 x 75毫米，禮盒可作為發光裝飾品，擺放喺架上或枱面上。
The Recognition
About the A' Design Award 銀獎
My Moonfly 禮盒是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計My Moonfly 禮盒將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。My Moonfly 禮盒是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
- Dimensions & Packaging
- 242x242x75mm
- Production Technology
- It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
- Design Challenge
- The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
- Research
- The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
- Inspiration
- It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
- Project Duration
- This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
- Operation Flow
- Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu
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