Science as an Emotional Trend 欢迎屏幕 by Liubov Maximenkova

Science as an Emotional Trend 欢迎屏幕 by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 流動設計 Competition Category.

銅流動· 2022

Science as an Emotional Trend 欢迎屏幕

by Liubov Maximenkova

Client: Sber

A' Design Award 銅獎 Winner in 流動 Category

15,716

Verified Award Winner

Verify Award Status for #134986

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Science as an Emotional Trend 欢迎屏幕

《科学作为情感潮流》是一系列于2021年为Sberbank Online手机应用程式创作嘅欢迎屏幕设计,专门为纪念俄罗斯嘅「科学与技术年」而设。呢个系列包含三个主题：《海底世界》、《显微镜下》同《神经网络》。《海底世界》展示咗海洋生物学家拍摄嘅照片；《显微镜下》透过微距同宏观摄影,呈现日常熟悉嘅物件；《神经网络》则展示由人工智能生成嘅影像。设计嘅目标係将情感与知识融为一体。

The Recognition

About the A' Design Award 銅獎

Science as an Emotional Trend 欢迎屏幕是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Science as an Emotional Trend 欢迎屏幕將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Science as an Emotional Trend 欢迎屏幕出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.