Corso 朗姆酒包裝 by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2022

Corso 朗姆酒包裝

by Mateus Morgan

Client: Morgan Studio

A' Design Award 銀獎 Winner in 包裝 Category

28,816

Verified Award Winner

Verify Award Status for #136393

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Corso 朗姆酒包裝

設計師從鑽石切面獲得靈感，透過多邊形圖案喺各個角度反射光線。酒盒設計仿照珠寶盒，提升呢款高級產品嘅感知價值。包裝設計展現現代感，同時又唔脫離經典風格。酒樽設計模仿寶石切面，而酒盒就令人聯想起珠寶盒。

The Recognition

About the A' Design Award 銀獎

Corso 朗姆酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Corso 朗姆酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Corso 朗姆酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Dimensions & Packaging: 29x14x14cm
Tags: rum, packaging, corso, bottle, beverage, drink
Production Technology: The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
Design Challenge: The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
Research: The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
Inspiration: The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.
Project Duration: It toke around 2 months to finish
Team Members: Mateus Morgan