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Gujing 飲品包裝 by Infinity Studio

Gujing 飲品包裝 by Infinity Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 包裝設計 Competition Category.


銀包裝· 2022

Gujing 飲品包裝

by Infinity Studio

Client: Infinity Studio

A' Design Award 銀獎 Winner in 包裝 Category

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The Design

About Gujing 飲品包裝

古井係一款為三星堆文化創意產品而設計嘅包裝。設計將三星堆青銅文化同古井品牌融合起嚟。青銅面具被提煉成一個簡潔嘅視覺符號,應用喺盒身同瓶身之上。盒身採用鏤空結構並內置燈光,令面具圖案喺夜晚都清晰可見,營造出神秘感。瓶身表面帶有青銅面具嘅紋理,加強咗視覺效果。目的係以獨特而令人難忘嘅形式呈現三星堆文化。

The Recognition

About the A' Design Award 銀獎

Gujing 飲品包裝是 A' Design Award 銀獎得主,這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品,展現出其設計師傑出的專業技能、才華與敏銳。預計Gujing 飲品包裝將成為一件出色的典範之作,兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明,造福並拓展藝術、科學、設計和技術的界限。Gujing 飲品包裝是一件令人羨慕的創作,它喚起渴望,帶來積極的情感,並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Regarding the box and bottle design: the bronze mask is refined into super symbols and integrated into them. It has a strong visual impact. The hollow structure of the box and the setting of lights are unique in the dark night. The mystery and shock of Sanxingdui , The texture of the bottle is matched with the bronze mask to enhance the visual effect and make people impressive.
Inspiration
This is a cultural and creative product designed by Gujing based on the concept of Sanxingdui. Based on this, the "Sanxingdui" is refined and the Sanxingdui bronze culture is combined with the ancient well, which is ingenious and unique. And its bronze mask is refined into visual symbols, which has strong visual memory and specificity.
Team Members
INFINITY STUDIO

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