Lowen 啤酒包裝 by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2022
Lowen 啤酒包裝
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #136751The Design
About Lowen 啤酒包裝
Lowen係一款啤酒系列嘅包裝設計。呢個設計結合咗鋼筆畫、美柔汀藝術同街頭紋身插畫。幾何圖形同鮮豔色彩標示出唔同嘅口味，包括覆盆子、車厘子同小麥啤，令到每一款都可以快速而直接咁辨識到。啲插畫將狂野同溫柔嘅意象互相對比，營造出強烈嘅視覺效果同社交個性。啤酒罐用鋁製造，啤酒樽就用玻璃製造。細緻嘅印刷工藝令到每一幅圖案都清晰而精準。
The Recognition
About the A' Design Award 銀獎
Lowen 啤酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Lowen 啤酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Lowen 啤酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
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