由設計師 Frog Singapore 創作嘅 KGI Bank 銀行網站 係備受推崇嘅 2022 A' Design Award 鐵獎 得獎作品，獲獎類別為 網頁設計。
鐵網頁· 2022
KGI Bank 銀行網站
客戶: frog Singapore
網頁 類別嘅 A' Design Award 鐵獎 得獎者
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經驗證嘅獲獎者
驗證設計 #136784 嘅獲獎狀態設計
關於 KGI Bank 銀行網站
凱基銀行係一個為旗下擁有四間子公司嘅銀行度身設計嘅響應式網站。呢個網站將企業同零售資訊融合喺一個統一嘅體驗當中。簡化嘅視覺概念令客戶可以逐層探索銀行唔同嘅面向。微動畫為常見嘅互動增添情感連繫。行動呼籲同常用工具都擺放喺鄰近位置,方便用戶進行下一步操作。強化嘅導航設計喺各子公司版塊之間提供細膩嘅引導。用戶介面係用Figma設計嘅。
榮譽認可
關於A' Design Award 鐵獎
KGI Bank 銀行網站是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計KGI Bank 銀行網站將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。KGI Bank 銀行網站因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- 尺寸同包裝
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- 標籤
- User Experience, User Interface Design, Design System, Website, Responsive
- 生產技術
- The user interface of this website was designed in Figma.
- 設計挑戰
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- 研究
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- 靈感
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- 項目時長
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- 操作流程
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- 團隊成員
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - 圖片來源
- frog Singapore, 2022
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