The Emerald Isle 稀有愛爾蘭威士忌包裝 by Tiago Russo

The Emerald Isle 稀有愛爾蘭威士忌包裝 by Tiago Russo is a highly esteemed winner of the very prestigious 2022 A' Design Award 白金獎 in 包裝設計 Competition Category.

白金包裝· 2022

The Emerald Isle 稀有愛爾蘭威士忌包裝

by Tiago Russo

Client: The Craft Irish Whiskey Co.

A' Design Award 白金獎 Winner in 包裝 Category

333,437
Verified Award Winner
Verify Award Status for #137132

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Emerald Isle 稀有愛爾蘭威士忌包裝

永恆的藝術宣言和當今最奢華、最稀有的愛爾蘭威士忌。一套破紀錄的極具收藏價值的套裝，將身臨其境的感官設計和工藝與精緻珠寶和細節的藝術融為一體。完全客製化的翡翠島系列被設想為終極威士忌宣言，僅存7 套，透過精緻的瓶子、盒子和展示單元設計，向標誌性和神話般的愛爾蘭遺址致敬，使之成為一次難忘的體驗，真正成為一件作品威士忌和珠寶的歷史。

The Recognition

About the A' Design Award 白金獎

The Emerald Isle 稀有愛爾蘭威士忌包裝是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。The Emerald Isle 稀有愛爾蘭威士忌包裝展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。The Emerald Isle 稀有愛爾蘭威士忌包裝是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Emerald Isle Collection is a timeless art statement that merges the rarest Irish whiskey in the world with the iconic heritage of jewellery creations from Faberge.

Seven iconic places in Ireland were chosen as the inspiration for the bespoke details that are subtly crafted into the collection's packaging. With a twist of Irish tradition, The Emerald Isle Collection is a uniquely time-defying celebration of the luxury, colour and boldness of the rarest Irish whiskey ever created.
Dimensions & Packaging: Display Case: 500W x 400D x 450H
The Emerald Isle Box: 420W x 310D x 350H

The Emerald Isle Set is composed by two boxes: whereas the main box, in walnut and golden details sets the mood and the interaction with the exclusive products inside, each set is accompanied by a transit/display case, with a clear display and a solid walnut base, powered by batteries with LED channels providing self-illumination to the products in a museum-like display.
Tags: Whiskey, Whisky, Luxury, Packaging, Box, Bottle, Design, Collection, Art, Product
Production Technology: Design, technology and craftmanship meet the highest of standards in order to bring together The Emerald Isle collection. Each box features a unique geometric illustration, etched into the polished walnut in solid brass string.

At the centre is an egg-shaped opening, decorated with cabochon emeralds, which locks from the top. Behind, two latched medallions initiate the revealing of the secrets behind the doors, with the key and lighting controls that begin the immersive experience.
Design Challenge: The main challenge in creating The Emerald Isle was to create something so unique, so luxurious, that would take the whiskey and luxury markets by storm. The materials had to be the absolute best, applied with jewellery precision, in intertwining gemstones, natural wood and gold, creating at the same time, a truly immersive and meaningful experience for any of the exquisite 7 owners of this rarest of products. The challenge of merging art, jewellery, craft and design into one creation.
Research: The R&D stages for the development of The Emerald Isle were based on two different approaches. 1) In creating and finishing the oldest, rarest, triple distilled, triple barrelled Irish whiskey ever created. 2) in providing for such rarity, the most exclusive and luxurious packaging, immersive experience and interaction that has ever been created. All the finest details of luxury, craftsmanship, technology and display have merged together in order to create a uniquely, timelessly designed product.
Inspiration: The Emerald Isle Collection represents a combination of the iconic characteristics of Faberge's heritage, and the rich narrative of the natural and mythological isle of Ireland, woven into a one-of-a-kind inimitable whiskey and luxury experience. A statement of whiskey, art and craftsmanship.

A symbol synonymous with Faberge, the iconic egg shape is used as a design accent throughout the entire collection, while the opulent coloured gemstones reflect Ireland's traditions and natural beauty.
Project Duration: Designed between March 2020 and January 2021, and firstly launched at a private auction in February 2021 where it sold for over 2 Million USD, breaking the world record for the most expensive whiskey ever sold. Each of the 7 units has been being manufactured one by one and selling for record-breaking prices ever since, reaching above the 4 Million USD mark.
Operation Flow: Open the clasps in the display case and remove the lid by the upper leather handle. In order to interact with the box, open the back latch, remove the key, unlock the box from the upper lock, and open the doors. The lights will automatically turn on. Use the key in the whiskey bottle neck to open the side compartments leading to the Faberge products. Below, a push-to-open drawer reveals the tasting set and exclusive Cohiba cigars and humidor, providing the perfect experience.
Team Members: Tiago Russo
Katia Martins
Image Credits: All imagery copyrights "The Craft Irish Whiskey Co."