Neon Zebra Brand Launch 飲品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2022

Neon Zebra Brand Launch 飲品包裝

by PepsiCo Design and Innovation

A' Design Award 銀獎 Winner in 包裝 Category

39,662

Verified Award Winner

Verify Award Status for #137241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch 飲品包裝

Neon Zebra係一系列雞尾酒調飲嘅包裝設計。每一罐同每一款飲品包裝都印有獨一無二嘅調酒配方，稱為Neon Zebra方程式。呢個配方教消費者點樣用產品調製混合飲品。每罐可以調出兩杯雞尾酒，份量啱晒同人分享。產品旁邊展示嘅裝飾配料設計簡約，運用青檸片同薄荷嚟增添層次感。呢啲裝飾配料以搶眼嘅二維圖案或者三維立體造型呈現，令Neon Zebra嘅世界活靈活現。

The Recognition

About the A' Design Award 銀獎

Neon Zebra Brand Launch 飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Neon Zebra Brand Launch 飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Neon Zebra Brand Launch 飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release