金 包裝 · 2022
MTN Dew Cake-Smash 飲品包裝
by PepsiCo Design and Innovation
- A' Design Award 金獎 2022 in 包裝
- Estimated Number of Design Views: 39,285
- Verification code 1EF592A842 · Verify this award
Colors
About MTN Dew Cake-Smash 飲品包裝
MTN Dew Cake-Smash係一款限量版蛋糕味汽水嘅包裝設計。呢個口味嘅創作靈感,係想喚起大家一齊慶祝嘅美好回憶,例如生日、婚禮同畢業典禮。設計呼應嗰啲曾經錯過咗嘅人生里程碑,希望帶畀人樂觀同歡慶嘅感覺。設計團隊為包裝圖案同數碼應用開發咗一個充滿活力嘅蠟燭角色視覺世界。呢啲蠟燭角色象徵住派對上聚集嘅人群,而呢款包裝就係想邀請消費者再次為人生嘅重要時刻慶祝一番。
About the A' Design Award 金獎
MTN Dew Cake-Smash 飲品包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計MTN Dew Cake-Smash 飲品包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。MTN Dew Cake-Smash 飲品包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Press Kit
- Unique Properties
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- Inspiration
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.
