金 包裝 · 2022
Pepsi New Year 2022 LTO 飲品罐
by PepsiCo Design and Innovation
- A' Design Award 金獎 2022 in 包裝
- Estimated Number of Design Views: 41,571
- Verification code 2500824339 · Verify this award
Colors
About Pepsi New Year 2022 LTO 飲品罐
Pepsi 新年2022限定版係一系列六款為冬季節日而創作嘅限量版飲品罐。呢啲罐喺俄羅斯作為季節性品牌宣傳活動嘅一部分推出。節日圖案設計旨在配合成個節日期間，直至新年為止。呢個設計亦透過互動功能將品牌延伸到包裝以外。消費者可以用智能手機掃描每個罐上面嘅QR碼參加推廣活動，包括有機會贏取會發光嘅限量版連帽衫同T恤。
About the A' Design Award 金獎
Pepsi New Year 2022 LTO 飲品罐是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Pepsi New Year 2022 LTO 飲品罐將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Pepsi New Year 2022 LTO 飲品罐激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Press Kit
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
