Middle of Nowhere 網站錯誤頁面 by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 網頁設計 Competition Category.

銀網頁· 2022

Middle of Nowhere 網站錯誤頁面

by Yijia Xie

Client: IBM Research

A' Design Award 銀獎 Winner in 網頁 Category

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Verified Award Winner

Verify Award Status for #137451

View at A' Design Award Press Release Award Badge

Colors

The Design

About Middle of Nowhere 網站錯誤頁面

《Middle of Nowhere》係為一個研究機構網站設計嘅404錯誤頁面。當用戶要求嘅網頁唔存在時,就會出現404頁面,而呢個設計將呢一刻變成一次探訪想像空間嘅旅程。頁面展示嘅風景係由生成對抗網絡製作,呢個機器學習模型經過訓練,分析咗全球數以千計嘅真實風景相片。最終呈現嘅係一啲根本唔存在於任何地方嘅景象。呢個頁面以響應式網站形式建構,目的係令喺網上迷失嘅一刻變得平靜而引人入勝。

The Recognition

About the A' Design Award 銀獎

Middle of Nowhere 網站錯誤頁面是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Middle of Nowhere 網站錯誤頁面將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Middle of Nowhere 網站錯誤頁面是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie