Unless Agency 網站 by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 網頁設計 Competition Category.

鐵網頁· 2022

Unless Agency 網站

by Fanny De Bray

Client: Unless agency

A' Design Award 鐵獎 Winner in 網頁 Category

15,106

Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency 網站

Unless Agency係一個為顧問及傳訊機構所創作嘅網站,屬於更廣泛品牌形象嘅一部分。呢個網站係喺對市場趨勢、競爭對手定位同行業慣例進行分析之後開發出嚟,由此建立咗一個定義核心訊息嘅品牌平台。品牌字母組合標誌嘅輪廓被用嚟繪製圓形幾何圖案,用以構建文字同相片嘅版面佈局,並形成用以說明重點嘅圖標。色彩同圖像嘅靈感源自大自然同奢華世界,反映出機構嘅價值觀同精準嘅處事方式。

The Recognition

About the A' Design Award 鐵獎

Unless Agency 網站是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Unless Agency 網站將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Unless Agency 網站因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.