Love is Invisible 主要功能：包裝 by En Ke is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2022

Love is Invisible 主要功能：包裝

by En Ke

Client: Super Joey Foundation

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #138661

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love is Invisible 主要功能：包裝

書中文字：疫情期間，美國針對亞裔嘅歧視有所加劇。「愛係無形」嘅設計理念特別以亞洲文化中「水嘅包容」概念為基礎，去表達人與人之間嘅愛係無形嘅，可以消除歧視、打破隔閡。「愛係無形」係Super Joey基金會喺全國近20個城市發起嘅公益活動。Tsddesign團隊設計咗一系列T恤同包裝，供全國各地不同種族嘅年輕義工穿著，呢啲都嚟自「愛係無形」系列。

The Recognition

About the A' Design Award 銀獎

Love is Invisible 主要功能：包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Love is Invisible 主要功能：包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Love is Invisible 主要功能：包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities in the United States in 2022. The Super Joey Foundation is dedicated to childhood cancer care and calls attention to this particular group. Tsddesign team created T-shirts and packaging designs based on this, in the United States, young volunteers of different races and skin colors will wear the 'Love is Invisible' series of products to promote this concept in public welfare activities.
Dimensions & Packaging: Outer packaging specifications: cylinder diameter 12cm, height 25cm
Tags: About love, Asian culture, blue and white porcelain, water, invisible.
Production Technology: Cylindrical paper outer packaging, pure cotton clothing
Design Challenge: With the unique water pattern in Asian culture, combined with the artistic expression of blue and white porcelain, it can naturally express the English font of "love is invisible".
Research: Research for advocacy against Asian discrimination: 1. How to find resonance in Eastern and Western cultures? 2. How to express the concept of "love" that can be recognized in both Eastern and Western cultures? 3. The study of artistic expression.
Inspiration: Due to Covid-19, discrimination against Asians has increased in the United States. The design idea of Love is Invisible is specially based on the concept of 'water tolerance' in Asian culture to show that love between people is invisible and can eliminate discrimination, to eliminate barriers. Funds from the sale of this product will be used to care for children with cancer in the United States.
Super Joey Foundation firmly believes that love is invisible, and no child should fight cancer alone!
Project Duration: Creation time and place: July 2021 to December 2021 Los Angeles, California, USA
Operation Flow: Shape the cotton-printed T-shirt coupons into circles and put them in a cylindrical outer package for easy portability. Meanwhile, the square carton is the container for the cotton hoodie.
Team Members: Creativity and Design: KE,EN