Roundooze Chickpea Snack 零食包裝 by Salvita Bingelyte

Roundooze Chickpea Snack 零食包裝 by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2022

Roundooze Chickpea Snack 零食包裝

by Salvita Bingelyte

Client: Salvita Design

A' Design Award 銅獎 Winner in 包裝 Category

15,595

Verified Award Winner

Verify Award Status for #138713

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Roundooze Chickpea Snack 零食包裝

Roundooze鷹嘴豆小食係一款烤鷹嘴豆嘅包裝設計。呢個系列總共有八種口味，六款甜味同兩款鹹味。甜味口味以黑色為底色呈現，鹹味口味則以灰色為底色。整體視覺風格取材自Roundooze標誌入面嘅笑臉圖案。每個包裝袋都設有模切窗口，形狀似眼睛同嘴巴，等消費者喺購買前都可以睇到入面嘅鷹嘴豆。簡潔嘅字體同少量嘅色彩搭配，令成個設計顯得輕鬆又活潑。每個包裝袋闊145毫米，高210毫米。

The Recognition

About the A' Design Award 銅獎

Roundooze Chickpea Snack 零食包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Roundooze Chickpea Snack 零食包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Roundooze Chickpea Snack 零食包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)