Artem Luxury Watch Straps 包裝 by Joel Derksen

Artem Luxury Watch Straps 包裝 by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2022

Artem Luxury Watch Straps 包裝

by Joel Derksen

Client: Studio Otherness

A' Design Award 銅獎 Winner in 包裝 Category

15,533

Verified Award Winner

Verify Award Status for #139454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artem Luxury Watch Straps 包裝

Artem Luxury Watch Straps係一款專為收藏家錶帶而設計嘅包裝。外層套殼可以抽出,露出裡面磨砂牛油紙盒,盒身側邊以摺口密封方式打開。內裏用發泡膠襯墊將錶帶固定就位。方正而具雕塑感嘅造型突顯出銳利嘅邊緣同技術上嘅精準度。燙金工藝配合灰色同寶藍色紙材,呈現出精緻同富科技感嘅外觀。整體結構經過精心設計,務求喺開箱過程中清晰地呈現產品本身。

The Recognition

About the A' Design Award 銅獎

Artem Luxury Watch Straps 包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Artem Luxury Watch Straps 包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Artem Luxury Watch Straps 包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue