Buenandanza 橄欖油包裝 by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2022

Buenandanza 橄欖油包裝

by Antonio Cuenca

Client: Buenandanza

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #139831

View at A' Design Award Press Release Award Badge

Colors

The Design

About Buenandanza 橄欖油包裝

Buenandanza係一款橄欖油嘅包裝設計。個樽睇落好似有兩層「皮膚」：深藍色調嘅玻璃樽身,以及一張白色嘅環繞式紙質標籤。深藍色調予人寧靜嘅感覺,而帶有質感嘅白色標籤則帶出天然嘅氣息。以燙金工藝印製嘅圓形同三角形圖案,令人聯想起尖尖嘅橄欖葉同橢圓形嘅橄欖果實。圓潤嘅造型加上厚實嘅玻璃,盡顯品質感。不透光嘅有色玻璃可以阻隔光線,有助保存油品嘅新鮮度。配以防漏、不可重複灌裝嘅樽蓋,為呢個細巧而堅固嘅樽子畫上完美句號。

The Recognition

About the A' Design Award 銅獎

Buenandanza 橄欖油包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Buenandanza 橄欖油包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Buenandanza 橄欖油包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimensions & Packaging: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tags: packaging, design, package, branding
Production Technology: Tinted glass, paper label and stamping.
Design Challenge: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Research: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Duration: The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.