Smashy 巧克力蛋包装 by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2022

Smashy 巧克力蛋包装

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award 鐵獎 Winner in 包裝 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Smashy 巧克力蛋包装

Smashy係一款朱古力蛋包装，造型設計成錘子形狀。呢個設計將錘子嘅形態同蛋嘅形態結合埋一齊，所以包装睇起嚟就好似一個有手柄嘅蛋咁樣。Smashy可以喺任何地方敲碎，糖果隨即彈出，帶嚟一刻驚喜。入面嘅混合裝載有朱古力、餅乾、軟糖同硬糖。包装尺寸為155 x 183 x 76毫米，採用塑膠製造。Smashy旨在重新喚起敲碎朱古力蛋嘅舊習慣，令零食時光更添趣味。

The Recognition

About the A' Design Award 鐵獎

Smashy 巧克力蛋包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Smashy 巧克力蛋包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Smashy 巧克力蛋包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
Dimensions & Packaging: 155mm * 183mm * 76mm
Tags: Snacks, Interaction, Fun
Production Technology: Plastic and Snacks
Design Challenge: The greatest challenge during the research is reaching out to people due to the pandemic.
Inspiration: Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.
Project Duration: Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US
Operation Flow: Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
Team Members: Mutian Yu