Rooeein 濾清器包裝 by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2022

Rooeein 濾清器包裝

by Wallrus Design Studio

Client: Rooeein Filters Co.

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #140076

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Colors

The Design

About Rooeein 濾清器包裝

Rooeein係一款專為汽車空氣濾清器同機油濾清器而設計嘅包裝。包裝採用綠色為主色調，並配以樹葉嘅圖案。樹葉象徵大自然，正如樹葉有助淨化空氣，濾清器亦為引擎淨化空氣，兩者意念相通。主要視覺概念源自一條穿越茂密森林嘅道路影像，呢個意象同時亦塑造出色彩豐富嘅品牌形象。呢個設計有助產品喺店舖環境中脫穎而出。樹葉嘅概念亦貫穿應用喺品牌嘅市場推廣同廣告物料當中。

The Recognition

About the A' Design Award 銅獎

Rooeein 濾清器包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Rooeein 濾清器包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Rooeein 濾清器包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar