Jackie Jiabei Jiang 嘅作品 Broken Top Brewing Co Craft Beer 飲品包裝設計

由設計師 Jackie Jiabei Jiang 創作嘅 Broken Top Brewing Co Craft Beer 飲品包裝設計係備受推崇嘅 2022 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2022

Broken Top Brewing Co Craft Beer 飲品包裝設計

由 Jackie Jiabei Jiang

客戶: BrokenTop Brewing Co

包裝類別嘅 A' Design Award 鐵獎得獎者

10,886

經驗證嘅獲獎者

驗證設計 #140639 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Broken Top Brewing Co Craft Beer 飲品包裝設計

Broken Top Brewing Co手工啤酒係為一個生產IPA同比爾森啤酒嘅小批量手工啤酒品牌而設計嘅飲品包裝。圖案設計靈感源自復古玩具。品牌標誌根據每個產品系列嘅配色方案作出調整，並與圖案融為一體，營造出視覺錯覺效果。啤酒罐採用藍色鋁材製造，經過特別調配以達致深藏青色調，呢種色調喺鋁罐當中十分罕見。超高速噴墨印刷配合白色油墨層，令圖案更加鮮明生動。標準211罐身容量為12盎司。

榮譽認可

關於A' Design Award 鐵獎

Broken Top Brewing Co Craft Beer 飲品包裝設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Broken Top Brewing Co Craft Beer 飲品包裝設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Broken Top Brewing Co Craft Beer 飲品包裝設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
尺寸同包裝: standard 211 body diameter can for 12oz beverage
標籤: packaging, craft beer, beverage, beverage packaging, can, aluminum
生產技術: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
設計挑戰: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
研究: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
靈感: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
項目時長: Project started in early 2021 and finished in late September 2021 in New York City.
操作流程: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
團隊成員: Jackie Jiabei Jiang
圖片來源: Not applicable