Love 餐具包裝 by Yan Li is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2023
Love 餐具包裝
by Yan Li
Client: Yueshangguojisheji
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #141234The Design
About Love 餐具包裝
《愛》係為一套包括刀、叉、匙嘅西式餐具而設計嘅包裝。外盒入面裝住三個較細嘅盒。呢三個內盒體現咗中國道家思想入面「一生二,二生三,三生萬物」嘅概念。綠色代表品質同優雅,亦都象徵自然、和平同對環境嘅關懷。圖案設計遵循「天圓地方」嘅理念。摺疊式開口設計令盒子容易打開。物料採用灰卡紙同白板紙,並配以燙金工藝。
The Recognition
About the A' Design Award 鐵獎
Love 餐具包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Love 餐具包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Love 餐具包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1. Structurally, the inside three small boxes are inspired by Chinese Taoist thought, one life two, two birth three, three life all things.
2. The colour green not only shows the sense of high quality and elegance, but also represents the meaning of environmental protection, peace, nature and vitality.
3. In terms of pattern, it adopts the design concept of round sky and square earth, which is a kind of Philosophical thought of the Chinese yin and yang theory. - Dimensions & Packaging
- Width 245mm x Depth 285mm x Height 60mm
- Tags
- Chinese elements, combination of Eastern and Western cultures, conflict beauty, harmony beauty, traditional culture
- Production Technology
- Gray cardboard and whiteboard
The combination process of gilding and excitation, - Design Challenge
- Perfect present of craftsmanship
- Research
- Product market research,
Study on traditional Chinese culture,
Understanding of Western tableware. - Inspiration
- The combination of Eastern and Western cultures, the products are western knives, forks and spoons, the packaging is a display of Chinese elements.
- Project Duration
- The project started in March 2022 in Shenzhen and finished in April 2022 in Shenzhen.
- Operation Flow
- One big box and three small inside boxes which can offer consumer double surprise.
It is easy for consumer to open of folding flap.
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