由設計師 Antonia Skaraki 創作嘅 Kellipops 包装係備受推崇嘅 2023 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2023

Kellipops 包装

由 Antonia Skaraki

客戶: Viap

包裝類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #141266 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Kellipops 包装

放纵；欲望；一路都是巧克力。想象一下查理与巧克力工厂。喺嗰度嘅一日会係点样嘅呢？啲朱古力糖会从佢哋嘅外壳中蹦出嚟，以难以置信嘅强烈感，喺你周围舞动，呼唤住你同佢哋一齐跳舞，令你想将佢哋据为己有。设计师首先透过佢哋嘅想象力见到呢啲朱古力糖，仲听到佢哋爆开嘅声音。佢哋透过外壳凝望住呢啲糖果，感受到佢哋向灵魂诉说嘅说话。然后，设计师就将佢哋设计出嚟——用声音、用形态、用雨点嘅元素，仲有嗰啲强烈嘅色彩，大声呼喊出人哋对佢哋无穷无尽嘅渴望。

榮譽認可

關於A' Design Award 鐵獎

Kellipops 包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Kellipops 包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Kellipops 包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
尺寸同包裝: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
標籤: Rebranding, packaging design, snack, chocolate snack
生產技術: Plastic Doypack
靈感: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
項目時長: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
團隊成員: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas