Stamatakis Bakery 品牌重塑 by Antonia Skaraki

Stamatakis Bakery 品牌重塑 by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2023

Stamatakis Bakery 品牌重塑

by Antonia Skaraki

Client: Stamatakis

A' Design Award 金獎 Winner in 包裝 Category

55,294

Verified Award Winner

Verify Award Status for #141269

View at A' Design Award Press Release Award Badge

Colors

The Design

About Stamatakis Bakery 品牌重塑

一幅承載住正宗食譜同屋企回憶嘅石版畫。當最心愛嘅烘焙美食遇上傳統、味蕾嘅神秘引領者同享樂嘅儀式感時，浮現腦海嘅永遠係一個女性身影。尤金妮亞嘅正宗風味,喚起情感記憶,傳統嘅手工食譜!尤金妮亞就好似石版畫咁,從不重複,絕非模具製造。尤金妮亞唔需要模具,因為佢係母親嘅化身。

The Recognition

About the A' Design Award 金獎

Stamatakis Bakery 品牌重塑是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Stamatakis Bakery 品牌重塑將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Stamatakis Bakery 品牌重塑激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Dimensions & Packaging: Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Tags: Rebranding, packaging design, bakery
Production Technology: The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.
Design Challenge: The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way.
Research: There was no research for this project
Inspiration: It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
Project Duration: he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
Operation Flow: All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
Patents: No Patents
Team Members: creative director: Antonia Skaraki
art director: Andreas Deskas
Image Credits: Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)