Prakrishi 蜂蜜包裝 by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2023

Prakrishi 蜂蜜包裝

by Vishal Vora

Client: Prakrishi

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #141936

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Colors

The Design

About Prakrishi 蜂蜜包裝

Prakrishi 係一套為六款風味蜂蜜而設嘅包裝設計。呢個系列延續咗現有品牌嘅風格，保留其簡約設計同大量留白空間。設計以蜜蜂翅膀為靈感嘅風格化圖案作為主要視覺元素。呢個圖案為蜂蜜系列賦予獨特嘅識別形象，亦幫助顧客喺貨架上輕易分辨六款唔同嘅口味。每款蜂蜜都裝喺高180毫米、闊100毫米嘅玻璃樽入面。樽身標籤同樽蓋封套均以天然白色紋理紙印製。

The Recognition

About the A' Design Award 銀獎

Prakrishi 蜂蜜包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Prakrishi 蜂蜜包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Prakrishi 蜂蜜包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)