Tuliplanet Gifts 茶葉包裝 by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2023

Tuliplanet Gifts 茶葉包裝

by Leung MukChi

Client: Shenzhen Endess3 Culture Communication Co., Ltd

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tuliplanet Gifts 茶葉包裝

《鬱金香星球》禮盒係為一個中國茶葉品牌設計嘅茶葉禮盒。包裝以品牌標誌為核心設計，標誌圖案係一隻老虎口銜一朵鬱金香。呢個意象想表達嘅係，即使係老虎，都會停低嚟聞下花香。禮盒上運用咗仙鶴、祥雲同茶園等傳統圖案，將盒內嘅茶葉同大自然，以及中國文化傳承連結埋一齊。設計嘅用意係想帶出，即使生活喺物質主導嘅時代，人哋依然可以透過飲茶，尋得一份寧靜同心靈上嘅安頓。

The Recognition

About the A' Design Award 銅獎

Tuliplanet Gifts 茶葉包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Tuliplanet Gifts 茶葉包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Tuliplanet Gifts 茶葉包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a tea gift box design. The design was constructed by a list of key terms such as, the metaphor of the logo "in me the tiger sniffs the rose", surrounded by a mental field, cultural inherited and tea. These ideas finally turn out to visual elements, for instance, Crane, auspicious clouds, tea garden, etc. All the elements are used for expressing the key theme - although we are living in a materialistic era, we could still have the connection between nature and spiritual world by drinking tea.
Tags: Oriental aesthetics, Chinese traditional culture, Lu Yu: Cha Jing, Tea etiquette Chinese year of the tiger, Mid-Autumn Festival
Inspiration: The founder born in the year of "Tiger". As it knows as the "king of beast"so that it becomes the key visual element of the brand. As you can see that the logo is a tulip held in the mouth of a tiger, it has a meaning of "in me the tiger sniffs the rose", the idea has also extended to the gift box design.
Project Duration: Finished in Guangzhou on August 27th, 2021

Read the Press Release