由設計師 Liang Chen 創作嘅 Jundao Guiniang 白酒包裝係備受推崇嘅 2023 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2023

Jundao Guiniang 白酒包裝

由 Liang Chen

客戶: Shanghai Guijiu Group Co., Limited.

包裝類別嘅 A' Design Award 銀獎得獎者

26,821

經驗證嘅獲獎者

驗證設計 #142678 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Jundao Guiniang 白酒包裝

君道貴釀係一款高端中國白酒嘅包裝設計。六角形白色陶瓷酒瓶以傳統中國水墨畫作裝飾，採用琺瑯燒製工藝呈現。畫作柔和嘅暈染效果勾勒出山川河流嘅意境，呼應產區嘅自然環境。燙金工藝以細緻嘅層次描繪出原產地嘅地形輪廓。金色瓶蓋設計成私人印章嘅造型，可以留低作為擺設。整個設計表達咗中國文化、對自然嘅尊重同埋對傳統價值嘅重視。

榮譽認可

關於A' Design Award 銀獎

Jundao Guiniang 白酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Jundao Guiniang 白酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Jundao Guiniang 白酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
尺寸同包裝: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
標籤: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
生產技術: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
設計挑戰: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
研究: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
靈感: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
項目時長: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
操作流程: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
團隊成員: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
圖片來源: Creative Director：Chen Liang