Kotori 護符包裝 by Shun Kudo is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2023

Kotori 護符包裝

by Shun Kudo

Client: Kotori

A' Design Award 銅獎 Winner in 包裝 Category

11,130

Verified Award Winner

Verify Award Status for #143357

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kotori 護符包裝

Kotori係一款日本護符嘅包裝設計，用嚟承載個人心意嘅訊息。Kotori呢個名結合咗日文入面「言葉」（Kotoba，意思係言語）同「御守」（Omamori，意思係護符）兩個詞。一個雀鳥嘅圖案代表傳遞書信嘅信鴿，象徵住傳遞同守護訊息呢個意義。護符袋用京都織造嘅西陣織錦緞製成，安放喺一個桐木盒入面，盒內襯有仿稻草質感嘅木製軟墊，形似雀巢一樣，木盒再以原創設計嘅腰封束好封口。仲有一張細細張嘅信箋卡，用嚟寫低心中嘅說話。

The Recognition

About the A' Design Award 銅獎

Kotori 護符包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Kotori 護符包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Kotori 護符包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I believe that "words" received from a loved one are like a good luck charm. When you feel down, when you are hurt, when you want to cry, when you need someone's support, just remembering a word from a loved one is enough to encourage you. We have created a product that allows you to feel the presence of your loved ones right next to you at any time by using their words as a charm.
Dimensions & Packaging: Japanese Charm
(W40mm x H80mm)
KOTORI's main bag for charm. The fabric is woven in Nishijin, Kyoto.
Outer box
(W63mm x H104mm x D35mm)
A paulownia wood box in which the charm bag is stored. The paulownia box is fastened with KOTORI's original obi.
Letter Card
(W29mm x H45mm)
(W29mm x H45mm) A form and card for writing a message.
Tags: Japanese Charm, Package, Letter Set,
Production Technology: The design uses a paulownia wood box in a shape that allows the Japanese charm to be carefully stored. And inside of the box is made of a wooden straw-like cushion material to resemble a bird's nest in conjunction with the symbolic bird. The charm is gently stored on top of it. The fabric of Japanese charm is made of Nishijin brocade produced in Kyoto, giving it an elegant feel.
Design Challenge: The culture of letting words function as "OMAMORI"(charm) does not currently exist in Japan. However, the world is full of "words. New words are born every day and are lost with the fashion, and people seem to be always on the lookout for what kind of words have credibility. Among all these words, the words that never change are the core words from "precious people. In this age of information overflow, I feel that words should function as "something to believe in" that cannot be shaken by anything.
Research: Words have a mysterious power. They can change your life with a single word. However, in today's daily information overflow world, I feel these precious words have become buried. The development of the Internet has overflowed us with so much information, and changes in communication tools have changed how words are used. Therefore, we decided to create a "product to protect precious words" to prevent them from being buried. This charm is to protect words, and at the same time, it is to create a connection between people. We want to create a future where people can continue to feel connected to others without feeling lonely. We believe that relationship is what makes people happy.
Inspiration: The name "Kotori" is a cross between the Japanese words "Kotoba"(word) and "Omamori"(charm).' We interpreted the bird that delivers the word as a carrier pigeon and designed a symbol to impress it. The symbol suggests that it is a being that delivers and protects the word.
Project Duration: The project was started in October 2018, based in Tokyo, and opened to the public around April 2019.
Operation Flow: After entering a message on the service website, the purchaser will receive an Japanese charm with a letter enclosing that message. Please send the Japanese charm with this important message to your loved ones.
Patents: ISSHO inc.
Image Credits: Shun Kudo