Happy Petty 寵物食品包裝 by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2023
Happy Petty 寵物食品包裝
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award 銅獎 Winner in 包裝 Category
- 13,176
- Verified Award Winner
- Verify Award Status for #144363
The Design
About Happy Petty 寵物食品包裝
Happy Petty係一款貓糧包裝設計。呢個系列運用咗六個插畫角色,每個角色分別對應唔同款式嘅貓糧。由一個角色去到另一個角色,服飾、色彩同圖案元素都各有變化,令每款包裝都擁有獨特嘅個性。呢啲角色嘅靈感源自名畫入面嘅人物形象,以及時尚名人。設計採用鮮明奪目嘅色彩嚟吸引消費者目光,亦藉此擺脫傳統寵物食品包裝嘅框架。整體設計旨在表達現代人同寵物共存共生嘅意念。
The Recognition
About the A' Design Award 銅獎
Happy Petty 寵物食品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Happy Petty 寵物食品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Happy Petty 寵物食品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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