由設計師 Bianka Foldi and Robert Valoczi 創作嘅 It Is In Your Genes 動態標識 係備受推崇嘅 2023 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2023
It Is In Your Genes 動態標識
由 Bianka Foldi and Robert Valoczi
客戶: Genecontact
平面 類別嘅 A' Design Award 銅獎 得獎者
11,743
經驗證嘅獲獎者
驗證設計 #144669 嘅獲獎狀態設計
關於 It Is In Your Genes 動態標識
該品牌標識是為基因分型服務而創建的，透過該服務可以檢測潛在遺傳疾病的傾向。就像DNA結構一樣，設計理念也是建立在代碼系統之上，也就是專門設計的代表字母字母的莫爾斯電碼。任何單字都可以透過這種方式視覺化，將靜態標誌轉變為動態標識。標誌是由代碼書寫的客戶名稱，採用DNA雙螺旋結構形狀。這就是客戶的業務在概念和視覺上反映在身份上的方式。
榮譽認可
關於A' Design Award 銅獎
It Is In Your Genes 動態標識是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計It Is In Your Genes 動態標識將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。It Is In Your Genes 動態標識出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- 標籤
- dynamic brand identity, flexible brand identity, brand identity
- 生產技術
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - 靈感
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- 項目時長
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- 團隊成員
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
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