China Resources Snow Breweries Ltd. 嘅作品 Qinshihuang Cpa 啤酒包裝

由設計師 China Resources Snow Breweries Ltd. 創作嘅 Qinshihuang Cpa 啤酒包裝係備受推崇嘅 2023 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2023

Qinshihuang Cpa 啤酒包裝

由 China Resources Snow Breweries Ltd.

客戶: China Resources Snow Breweries

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #144566 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Qinshihuang Cpa 啤酒包裝

秦始皇 CPA 係一款屬於中式淡色艾爾（China Pale Ale）類別嘅精釀啤酒包裝設計。瓶身同瓶頸嘅造型運用咗典型嘅秦代元素，外形令人聯想起秦漢時期帶有雲紋嘅玉製酒杯。瓶頸周圍嘅旗幟標誌住呢件產品作為中式淡色艾爾風格嘅先驅地位。中央嘅篆書字體——秦代統一嘅文字——為設計注入傳統典雅嘅氣息。呢個設計分別以315毫升玻璃樽同550毫升鋁罐兩種形式呈現。

榮譽認可

關於A' Design Award 銅獎

Qinshihuang Cpa 啤酒包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Qinshihuang Cpa 啤酒包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Qinshihuang Cpa 啤酒包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
尺寸同包裝: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
標籤: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
生產技術: aluminium can, glass bottle
設計挑戰: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
研究: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
靈感: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
項目時長: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
操作流程: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
團隊成員: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao