Nikasi 啤酒樽包裝

由 Tiger Pan

客戶: Tsingtao Brewery Co., Ltd.

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #144946 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Nikasi 啤酒樽包裝

Nikasi係一款高級白啤酒嘅包裝設計。樽頸以立體方式雕琢，並帶有Ninkasi嘅浮雕幾何圖案，Ninkasi喺神話入面被描述為第一位釀酒女神。樽身部分經過磨砂處理，凸起嘅標籤形狀令人聯想到女神嘅長袍。呢個設計唔單止依賴印刷標籤，而係透過雕塑感嘅玻璃造型賦予啤酒獨特嘅品牌形象。酒樽闊63毫米、深63毫米、高225毫米。經過反覆打樣同立體建模，令大規模生產成為可能。

榮譽認可

關於A' Design Award 銀獎

Nikasi 啤酒樽包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Nikasi 啤酒樽包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Nikasi 啤酒樽包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
尺寸同包裝: Width 63mm x Depth 63mm x Height 225mm
標籤: beer, Sumerian civilization, white beer, package, Tiger Pan
生產技術: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
設計挑戰: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
研究: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
靈感: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
項目時長: 2021 September to 2022 August
操作流程: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
專利: Tiger Pan
團隊成員: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
圖片來源: Tiger Pan