由設計師 Jing-Yi Li 創作嘅 Hei Hu Hall 線香包裝係備受推崇嘅 2023 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2023

Hei Hu Hall 線香包裝

由 Jing-Yi Li

客戶: Hei Hu Hall Incense

包裝類別嘅 A' Design Award 銀獎得獎者

23,890

經驗證嘅獲獎者

驗證設計 #145272 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Hei Hu Hall 線香包裝

囍虎堂係一套為台灣線香製造商設計嘅線香包裝。十二款包裝設計分為三個系列：敬拜神明、追思祖先同品香之味。包裝圖案取材自台灣傳統廟宇中常見嘅五種祥瑞神獸，包括麒麟、鳳凰、靈龜、龍同白虎。設計運用抽象線條同幾何圖形構成圖案，盒身尺寸就跟隨入面線香嘅規格而有所不同。呢個設計旨在為傳統產業注入新生命，同時將台灣嘅祥瑞文化同年輕一代分享。

榮譽認可

關於A' Design Award 銀獎

Hei Hu Hall 線香包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Hei Hu Hall 線香包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Hei Hu Hall 線香包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Parting from the traditional sales mode found in a factory, the business changes to a self-owned brand, releasing twelve special package designs, based on five auspicious beasts in the religious belief in Taiwan. There are three series in the package—Worship to Gods, Memorial to Ancestors, and Taste of Incense. By fusing arts into traditional Taiwanese incense products, we hope to folster people’s understanding of Taiwanese auspicious culture.
尺寸同包裝: Worship to Gods Series L6.5*W5.5*H49.5cm (Incense Stick), L14.5*W14.5*H5cm (Incense Coil); Memorial to Ancestors Series L6.5*W5.5*H39.5cm (Incense Stick); Taste of Incense Series L3*W2.7*H22.7cm (Lying down Incense), L16.7*W8*H4.5cm (Small Incense Coil)
標籤: Taiwan, Hei Hu Hall Incense, Taiwanese culture, Wu Xing, Five Auspicious Animals of Ancient China, Book of Changes, I Ching, Buddhism, Taoism, Confucianism
生產技術: We are good at using emblems to embody the meanings in Taiwanese culture. On the package, one can see combination of symbolic emblems and unique auspicious symbols. With a variety of box dimensions and their inner contents, each box implies the blessing of religious culture in Taiwan.
設計挑戰: Our challenges is to deeply folster the native industry and the religious belief culture. We infuse new artistic form and designs into the package and attract the young generation to get involved with this traditional industry in Taiwan.
研究: We studied into the cultural trace of the hundred-year religious beliefs in Taiwan, covering from the Chinese cultural classic Book of Change, a variety of decorations of folk temples in Taiwan, to varied auspicious folk blessing catchphrases over the past century. In addition to the worship of the five auspicious beasts, the ancient ancestors believe in the varied auspicious symbols. For example, the vase frequently appears in the painting of ancient artists. The Chinese word “vase” carries a homophone with the word “peace” and therefore is regarded as a symbol of peace. In temples or folk arts, the Diospyros Kaki often appears to embody the message “Everything goes well,” because the word “Diospyros Kaki” carries a homophone with the word “things” in Chinese characters. The ancient ancestors call spiders as “happy spiders”. When encountering a spider hanging from a web silk, it means “Happiness comes from the heaven.” Inspired by these blessing phrases, we infuse these elements into the package and pass down the cultural knowledge.
靈感: The design of the incense package was inspired by the ancient auspicious beasts found in traditional temples in Taiwan—including the Kylin (a hooved chimeric creature), the Chinese Phoenix, the Spirit Turtle, the Dragon and the White Tiger—together with catchphrases of folklore blessings. The artwork adopts the designs of abstract lines and geometrical characters. When combined together, the artwork forges a unique pattern that is very different from the traditional incense packaging. Creating a new image for the traditional industry, we expect to foster the culture of religious beliefs in Taiwan and help the young to change the stereotype of this traditional industry.
項目時長: The project started in May 2021 and finished in September 2022 in Taiwan Changhua.
操作流程: Hei Hu Hall Incense comes from a factory in Changhua, Taiwan. Over 30 years of establishment, the industry has been facing competing pressure from online markets and chosen to transfer into a private-owned brand and continue to cultivate the culture of religious belief.