Yep 膠原蛋白產品包裝 by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2023

Yep 膠原蛋白產品包裝

by Tiger Pan

Client: By-Health Co., Ltd.

A' Design Award 金獎 Winner in 包裝 Category

45,115

Verified Award Winner

Verify Award Status for #145414

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yep 膠原蛋白產品包裝

Yep係為一款飲用型膠原蛋白產品而設計嘅包裝。外盒採用三角形設計，寓意穩固同力量。盒身以紙漿製成，屬可回收物料，外盒尺寸為170毫米乘100毫米乘186毫米。盒內嘅飲用膠原蛋白裝喺玻璃樽入面。標籤以透明箔印刷，呈現出水潤清新嘅外觀。粉紅色嘅標誌傳遞出青春同活力。清晰嘅資訊排版加上統一嘅系列設計系統，令買家喺遠處都可以輕易認出呢款產品。

The Recognition

About the A' Design Award 金獎

Yep 膠原蛋白產品包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Yep 膠原蛋白產品包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Yep 膠原蛋白產品包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan