Freeze Into Fragment of Time 唇膏包裝 by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2023
Freeze Into Fragment of Time 唇膏包裝
by Tiger Pan
Client: Carslan Group (hong Kong) Co., Limited
A' Design Award 銅獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #145416The Design
About Freeze Into Fragment of Time 唇膏包裝
《凝結時間的碎片》係一款靈感嚟自沙漏嘅唇膏包裝設計。主體造型仿如沙漏,外層採用高透明度嘅PETG材質包裹,令產品睇落就好似一個凍結喺冰塊入面嘅沙漏咁樣。表面由不規則嘅多面切割棱面組成,即使係微弱嘅光線都能夠反射出明亮嘅高光效果。設計團隊研發咗一套雙次注塑成型工藝,喺保留光線折射效果嘅同時,有效防止物料收縮同表面不平整嘅問題。包裝尺寸為20 x 20 x 80毫米。
The Recognition
About the A' Design Award 銅獎
Freeze Into Fragment of Time 唇膏包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Freeze Into Fragment of Time 唇膏包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Freeze Into Fragment of Time 唇膏包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Carslan aim for a groundbreaking lipstick. “Sand of Time” is the major inspiration of the design, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age. Use deconstructionism to express the idea that all women with different personalities and values should be respected. So the irregular multifaceted scales are shaped, which can reflect even a weakest beam of light into a highlight to the product.
- Dimensions & Packaging
- Width 20mm x Depth 20mm x Height 80mm
- Tags
- lipstick, time, cosmetics, highlight, beauty,Tiger Pan
- Production Technology
- We adopt them to achieve more effective communication with young consumers. With this new package, Carslan makes its way to rejuvenate the brand.And because we don't want to give up the dreamy feeling refracted by the solid material, we specifically researched a two-time injection molding method. It solves the problem of material shrinkage and surface unevenness due to thickness while retaining light refraction.
- Design Challenge
- Carslan, a fashionable cosmetics brand born in 2001, always keeps a keen sense of the international youth trend culture. Although they have become leading cosmetics experts with excellent quality and global production and R&D, consumers' memories of Carslan lipstick are almost vague. How to stand out in the homogenized cosmetics industry has become the subject of this product packaging upgrade research.
- Research
- Carslan is a top-notch cosmetic brand in China so they aim for a groundbreaking lipstick.
- Inspiration
- The inspiration comes from the function of cosmetics, which is to help people to remain young and forget about age. Ice to freeze the hourglass visualizes the aim of lipstick, to stop time pass and secure beauty.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- Hourglass-like body covered by highly transparent PETG, which turns the product into an hourglass frozen by ice cube, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age.
- Team Members
- Chief Designer: Tiger Pan
Assistant Designer: Yahui Wang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Video Editing: Chao Ma
Project Manager: Hua You - Image Credits
- Tiger Pan
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