由設計師 Tiger Pan 創作嘅 Dukang Liquor 酒樽包裝係備受推崇嘅 2023 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2023

Dukang Liquor 酒樽包裝

由 Tiger Pan

客戶: Luoyang Dukang Wine Group Co., Ltd

包裝類別嘅 A' Design Award 銀獎得獎者

33,493

經驗證嘅獲獎者

驗證設計 #145418 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Dukang Liquor 酒樽包裝

杜康酒係一款中國白酒嘅包裝設計。個酒樽由上至下嘅造型構成曹操嘅抽象輪廓——佢係歷史上嘅軍事戰略家兼詩人，其詩句正正係品牌名嘅由來。樽蓋令人聯想到漢朝之後官員所戴嘅官帽，而樽身就雕琢成長袍嘅形態，同時提供穩固嘅握感。設計採用玻璃取代同類品牌常用嘅陶瓷，令表面更具光澤同質感。外盒就以古都洛陽嘅向量繪畫作裝飾。

榮譽認可

關於A' Design Award 銀獎

Dukang Liquor 酒樽包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Dukang Liquor 酒樽包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Dukang Liquor 酒樽包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
尺寸同包裝: Bottle size: 294mm x 88mm
標籤: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
生產技術: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
設計挑戰: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
研究: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
靈感: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
項目時長: The project lasts 4 month, designed in Shenzhen.
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
專利: Tiger Pan
團隊成員: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
圖片來源: Tiger Pan