Korean Grapefruit Tea 包裝 by Jian Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2023

Korean Grapefruit Tea 包裝

by Jian Sun

Client: Sun Design

A' Design Award 鐵獎 Winner in 包裝 Category

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Verified Award Winner

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Colors

The Design

About Korean Grapefruit Tea 包裝

柚子茶飲料與時尚傳統文化的故事是一個小女孩的幻想，可以從她的傳統服飾中找到靈感。它的舞蹈就像一個穿著韓國傳統服裝的女孩。整個包裝精緻傳統，與柚子茶金色和韓國傳統藍色相得益彰，在競爭中脫穎而出。設計韓國柚子茶飲料包裝的主要原因是為了讓其在同質化的市場中脫穎而出，吸引每一代人的注意力。

The Recognition

About the A' Design Award 鐵獎

Korean Grapefruit Tea 包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Korean Grapefruit Tea 包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Korean Grapefruit Tea 包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages are designed with real pictures of fruits and related elements, but this package is different. On the whole, it dances like a girl wearing traditional Korean clothes. The whole package is exquisite and traditional, and matches with grapefruit gold and Korean traditional blue.
Dimensions & Packaging: W 50mm x D 45mm x H 23mm
Tags: #Korean Grapefruit Tea#Drinks#Korean Drinks
Production Technology: Aluminum aerosol cans are one of the types of aluminum cans. At present, aluminum aerosol cans are developing very fast. Aluminum aerosol cans have the advantages of light weight, excellent ductility, strong plasticity, good sealing, and excellent corrosion resistance.
Design Challenge: The most important difficulty is to print gold, blue, and two colors together. More refined plate making is required for printing.
Research: Before the design, I studied the market for about one month to see the concept and appearance of other packaging in the market and find my own solution. In order to be different and attractive, choose the right design content.
Inspiration: The main reason for designing the packaging of Korean pomelo tea drinks is to make them stand out in the homogeneous market and attract the attention of every generation. Most people like drinks rich in vitamin C.
Project Duration: May June 2021, Korea
Operation Flow: Fashion and modern style are attractive and pleasant for every generation. In addition, for the sake of exquisite packaging, South Korean pomelo tea uses printing and printing on aluminum plates, which makes aluminum plate metal cans not only serve as food fresh-keeping, but also play a decorative role in appearance, which can attract customers' attention.
Patents: Copyright Sun Design
Team Members: Sun Jian
Image Credits: All pictures:
Photographers sun jian