Yi Xin Distillation 烈酒包裝 by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2023

Yi Xin Distillation 烈酒包裝

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

A' Design Award 金獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #145831

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Colors

The Design

About Yi Xin Distillation 烈酒包裝

一心蒸餾係一個為中國烈酒品牌而做嘅包裝設計。酒樽採用玻璃製造，提升咗表面嘅光澤同質感，令產品有別於一般用陶瓷容器盛載嘅同類烈酒。一條以中國古典畫風繪製嘅龍纏繞喺樽頸上，成為主要嘅識別標記，所以毋須貼上印刷標籤。外盒設計簡潔，沿用中國傳統設計嘅對稱美學。酒樽尺寸為180乘130乘285毫米。呢個設計嘅目標係以當代形式呈現源遠流長嘅文化傳承。

The Recognition

About the A' Design Award 金獎

Yi Xin Distillation 烈酒包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Yi Xin Distillation 烈酒包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Yi Xin Distillation 烈酒包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan