由設計師 Tiger Pan 創作嘅 Yunnan Baiyao 牙膏包装係備受推崇嘅 2023 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2023

Yunnan Baiyao 牙膏包装

由 Tiger Pan

客戶: Yunnanbaiyaogroup Co., Ltd

包裝類別嘅 A' Design Award 銅獎得獎者

20,110

經驗證嘅獲獎者

驗證設計 #145832 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Yunnan Baiyao 牙膏包装

云南白药係一款儿童牙膏系列嘅包装设计。品牌角色係一朵婴儿云朵,灵感嚟自品牌名称入面「云」呢个字。呢个角色以唔同嘅表情出现,代表唔同嘅年龄阶段。插画采用儿童画风格绘制,喺货架上吸引妈妈们嘅注意。包装盒设计适合横向同竖向嘅货架摆放,当中草莓口味嘅包装盒仲可以组合成一个大型草莓图案。包装选用PLA材质制成,可喺两到十个月内自然降解。

榮譽認可

關於A' Design Award 銅獎

Yunnan Baiyao 牙膏包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Yunnan Baiyao 牙膏包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Yunnan Baiyao 牙膏包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
尺寸同包裝: Width 46mm x Depth 39mm x Height 159mm
標籤: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
生產技術: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
設計挑戰: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
研究: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
靈感: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
項目時長: The project lasts 2 months, designed in Shenzhen
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
團隊成員: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
圖片來源: Tiger Pan