Mew Gic 貓傢俬 by Yu Ren is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 寵物護理設計 Competition Category.

銀寵物護理· 2023

Mew Gic 貓傢俬

by Yu Ren

Client: Ziel Home Furnishing Technology Co., Ltd.

A' Design Award 銀獎 Winner in 寵物護理 Category

52,457

Verified Award Winner

Verify Award Status for #145925

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mew Gic 貓傢俬

Mew Gic 係一套毋須用釘就可以組裝嘅模組化貓傢俬系統。設計以一塊重複使用嘅方形竹板同一支劍麻柱為基礎，透過塑膠榫卯接合快速組裝。每塊板中央嘅圓形轉盤可以旋轉，變成貓通道、跳台或者封閉面板。單塊面板可以固定喺牆上當儲物層架用，而多塊面板就可以喺地面或者牆上組合成好多唔同形狀。損壞咗嘅零件可以更換，從而減少浪費。

The Recognition

About the A' Design Award 銀獎

Mew Gic 貓傢俬是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Mew Gic 貓傢俬將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Mew Gic 貓傢俬是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adhere to the brand concept of "Because care, we share." to create a new way of pet home furnishing. Mew-gic is a DIY nail-free installation of infinitely extending pet furniture, designed to start a magical journey with a square board and a sisal column. Between the square plate and the square plate, the mortise and tenon joint can be used for quick connection. Every board is the same, allowing customers to experience the process from 1 to infinity.
Dimensions & Packaging: Width400mmxDepth400mmxHeight400mm
Tags: Cat, Furniture, Human pet harmony, DIY, Environmental protection
Production Technology: Mew gic is made of natural environmental protection material - bamboo lamella, the panel is processed by CNC, and uses the principle of rotating buckle to realize three different shapes of the middle circular plate (cat channel, cat jumping platform, sealing plate), and the connection of the plates is made of matching plastics Tenon and tenon joints are used for connection. When the product is damaged, the user can send the damaged parts to the mall to replace with new parts. The sustainable product design avoids waste of resources and environmental pollution.
Design Challenge: The biggest challenge is the realization of the structure and the arbitrary combination of a single plate like a building block. We spent a lot of time on the calculation of the circular plate rotating structure. In addition, the mortise and tenon joints have also been tested repeatedly. Guarantee the load-bearing of the product.
Research: With changes in the social relationship environment, public loneliness is on the rise. "Spiritual sustenance, enriching emotional life" has become the primary reason for raising pets; under the global pet upsurge, the pet consumption market maintains an average annual growth rate of 7%. The quality of products in the pet furniture market is uneven, and new insights into the physical and psychological needs of pets are lacking; traditional cat climbing frames have pain points such as large size, inconsistent with the home style, and difficult materials to clean up, so the development of human-pet harmony is based on pets. Life scenario-based design needs have become an important direction to meet the more diverse needs of customers.
Inspiration: Inspired by building blocks, we hope to realize infinite forms of furniture products through one component, so that users can experience the fun of DIY and create a paradise for cats.
Project Duration: The project started in Shenzhen in January 2021 and completed in Shenzhen in August 2021.
Operation Flow: When a single plate is used, it can be installed on the wall, and the circular plate in the middle can be rotated as a storage platform; multiple plates can be assembled into any shape of cat house through plastic tenon-and-mortise joints, which can be placed on the ground or combined. Create a playground for cats on the wall.
Team Members: Peter Yu Ren Fangqi Luo Jiansen NIU Liangju Lin Yuan Liang Huaifei Ren